There are millions of photography websites online, so it’s important that you put attention to every detail of your website. Your site is probably the first point of contact when a client is interested in working with you. Customers would want to see your work. However, having a website to showcase your portfolio isn’t enough, you must make use of your website more effectively to get the attention of your audience. Otherwise, they may end up looking at someone else’s website. To make sure your audience doesn’t shift anywhere else, we’ve provided some following tips below to improve the design of your website.
Showcase your creativity through your website
You may not have any skills in creating a website by yourself, but you can always get some help from web design experts to help you create a website that is unique and flaunts your style. It’s important to avoid using a ready made template as other photographers are more likely to be already using them. You wouldn’t want your audience to see the same old boring template on your website. Instead, you would want your website to look different as possible as your website pretty much shows an impression of your work and first impressions are always important.
Although we previously talked about making your website look different, it doesn’t mean that you should clutter your website with too much design and information. A simple website design will create a clearer image of what you do and will showcase your work in the best way possible. Your audience should be able to navigate their way around your website and be able to look at your work without any hassle or distraction.
Make sure your contact information is visible on your website and accessible to your viewers. It doesn’t matter how good your work is, if your contact details are not visible then many people won’t try too hard to find your details. Details including your email and phone number should always be on the top footer on each of your pages.
Be selective of what work you upload
When it comes to uploading your work, make sure to upload only the best images as you wouldn’t want to overload your visitors with too many pictures. It’s also ideal to highlight the images that show the market you specialise in. For instance, if your niche is portrait photography then there is no need for you to upload a picture that isn’t related to that niche.