If you’re just starting out to be a photographer, you might find that it’s a very competitive profession. As much as becoming skilled in this field, it’s important to know how to sell and market your images as well. You will have to look out for the competition and always try to get ahead of everyone else. As being competitive will definitely give your brand a boost and more visibility to your audience.
If you haven’t already started creating your social media profiles, you will need to jump on the bandwagon as this is where your competitors are showcasing and marketing their portfolio to the public eye. When using the social media, it’s important to choose a network that will have the most impact on your visibility. For instance, most photographers would publish their work on networks such as Instagram, Tumblr and Pinterest. Instagram is known for posting your images online. It is currently the hotspot for many photographers as they are able to build and flaunt their portfolio.
You will also need to know how to use your Instagram profile effectively. So for example, Instagram users who are getting the most attention are focused on making their gallery looks more aesthetically pleasing to their viewers. To get into the same level as the top photographers on Instagram, each photo you upload must look good with the rest of your images.
Another great network to use is LinkedIn. LinkedIn is the place where you can connect with potential clients. It is an excellent way to increase your network with other professionals who are on the same field.
Having a great gallery is great, however, you must be prepared to provide your product and pricing information when you have a customer who is interested in working with you. It’s ideal to produce a pdf file that contains your services, portfolio and your pricing. Make the pdf short and clear for your potential customers to read. Pricing your product is highly important so find out what sort of prices that are out there.
If you want to increase your publicity then why not try entering a photo contest? You can gain a lot of benefits from entering a photo competition. Winning can also help you gain a lot of interest from the public, and you are more likely to get more people buying prints or hiring you for shoots. This will also give you a chance to compare your work with other photographers and gives you an idea of what kind of images that are currently popular in the market.